Primo Golf
Primo Golf is an apparel brand collaborating with some of the world’s best PGA golfers. Known for their iconic Primo Joggers, the brand focuses on more ways to deliver quality products and a memorable shopping experience.
The Challenge
Primo was looking to increase their average order value and conversion rate.
They were exploring several options, and we stepped in to provide our suggestions our where to steer the focus.
The Solution
We suggested several improvements which were developed over the span of 4 months. These suggestions were:
- Developing a cart drawer with suggested product logic for upselling products (complete the look CTA), and with a free shipping bar for a frictionless shopping experience.
- PDP redesign with added upsell checkpoints at different stages in the PDP journey. We also implemented redesigns to deliver a more premium look and feel for an overall better shopping experience.
- Navbar improvements via meganav.
- Collection page redesign for streamlined filtering and layout
- Implemented a quick buy drawer for a frictionless shopping experience.
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The Results
We were able to implement the various improvements quickly, allowing Primo to test, iterate, and get to a higher AOV and conversion rate much faster
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